HOW MUCH
DOES IT COST?

Here are the essential steps through which we can assist you in getting started:

1. Market Analysis
Understand your market, competitors, potential customers, and current trends.

2. Target Audience
Identify your audience's demographics, psychographics, and behaviours to create impactful messaging that connects and builds customer loyalty.

3. Value Proposition
It needs to be clearly defined to create a strong and consistent brand.

4. Brand Positioning
The image of your brand projects and the place it occupies in consumers' perception. It differentiates you from your competitors while effectively communicating your value proposition to your target audience.

5. Brand Name + Brand Personality + Values
Your company name should be easy to remember, pronounce, and spell. It would be even better if the name could be unique while reflecting your value proposition. It's a beautiful challenge that we love to achieve!

6. Visual Identity
It includes the logo, colours, fonts, and imagery associated with your brand.

7. Communication Strategy
To determine how you will communicate with your target audience and adapt to different communication channels.

8. Brand Content Creation
This includes everything produced to communicate with your target audience and customers (brand promise, storytelling, advertisements, social media posts, videos, blogs, etc.).

9. Online Presence
This includes creating a website, setting up social media profiles, an editorial calendar, etc.

10. Launch Plan
Crucial for establishing your presence in the market and effectively reaching your target audience.

Budget Considerations
We understand that budget plays a vital role in any business endeavor. When working with our agency, we take into account your marketing budget and tailor our strategies accordingly. Our team will provide you with transparent cost estimates and pricing structures to ensure the best allocation of your resources. We believe that a well-planned and budget-conscious approach can yield remarkable results.

We are confident that together, we can generate strong ideas and an innovative branding strategy!

The cost of logo design starts at $1,975.

It includes:
- 1 brainstorming session
- Concept, research, graphic design, and artistic direction
- Presentation of two (2) different concepts
- Infographics + adjustment to the chosen concept
- Three (3) rounds of revisions during the adjustment stage
- Delivery of the logo in monochrome (black/white) and CMYK colours, including the vector source file AI
- 1 branding style guide

After an initial meeting, we'll be able to provide you with an accurate price. Please note that factors such as creative research time, the number of logo mock-ups, the number of revisions, and project urgency can influence the price of a logo. As of date, the logo prices have ranged between $1,975 and $3,795 (taxes not included).

We love working with creative individuals like you! We can assist you in bringing your logo idea to life through hourly design services. The hourly rate for working with a senior graphic designer is $125.

The cost of developing a basic marketing plan starts at $2,500.

The cost of a marketing plan varies based on several factors, such as the size of your business, your marketing objectives, the complexity of your target market, the urgency of the project, etc.

To date, the prices for the marketing plans we have created range between $2,500 and $7,950 (taxes not included). After our initial meeting, where you communicate your goals and expectations, we will be able to provide you with a more accurate estimate.

It's important to note that the costs associated with a marketing plan are not limited to the fees of our agency's consultants. They can also include expenses related to market research, advertising, marketing tools,  software, and promotional campaigns. Therefore, it's essential to establish a realistic budget based on your specific needs.

Rest assured that our estimate will take 100% into account your goals and expectations.

If you don't have a marketing plan, you may be wasting thousands of dollars by delivering an unclear message on the wrong channels and targeting an irrelevant audience. It could compromise your desired results despite your ongoing efforts. On the other hand, with a well-defined marketing plan, you will precisely target your audience, understand why you are targeting them, and determine how to reach your goals.

Our strategic and creative expertise is available at an hourly rate ranging from $150 to $359. The pricing may vary based on the urgency of your project and the number of hours purchased (5, 10, 25, 50, or 100 hours and more).

An expert strategist helps grow your business by enhancing strategic thinking, delivering measurable results, and providing industry-specific expertise. He analyzes your company's environment, refines positioning, develops effective strategies, and adapts to market trends.

With Passion Marketing, expect impactful actions generating results.

Excellent question!

The main difference is that a freelancer typically works alone, while a marketing agency provides a team of experienced professionals to handle various aspects of your project. However, each option has its advantages and disadvantages depending on your specific needs.

Who should you choose: a freelancer or an agency? We invite you to check out our blog article on this important question. It's definitely worth the read! (In French)

Absolutely! We believe in the power of collaboration. If working with an additional expert can bring value to your business or brand, we are ready to enhance your vision and provide you with the best solutions.

That will depend on our workload. Get in touch with us to BOOK A TIME SLOT in our schedule. We will officially begin once the quote is signed.